kinetika is our gym branding, with memberships available in  various categories.

The kinetika brand values are as follows:

• We actively encourage everyone to 'feel great'


• kinetika is a gym for 'real people', regardless of their weight, shape, age or current level of fitness


• We provide trained, professional and helpful staff to ensure our customers 'feel great' and achieve their goals


• We exist to provide affordable fitness

Easy payment options and a good variety of facilities and programming help to ensure kinetika's success

Fun House Club The Fun House Club is an exciting concept for all children aged from 4 months up to 16 years dedicated to:

• Bringing the fun back to fitness
  
• Leading children towards a more healthy and active lifestyle
  
• Offering an opportunity to be active to children who are not so competitively minded as well as those who are sporty
  
• Prioritising education, as well as fun so that skills are developed
  
• A safe environment where child protection is always a priority

The Swimming Academy brand was introduced as a concept to develop our swimming courses across the whole group. Swimming Academy currently encompasses general swimming courses and holiday crash courses. The brand was not introduced as a replacement for the existing ASA/STA programmes but rather as a concept that endorses a structured programme.

All Swimming Academy sites strive to achieve:

• Friendly relaxed atmosphere


• Commitment to customer service


• Progressive programming


• Value for money


• Swimming lessons offered in a safe, fun and fitness environment

These brand values are in line with those of the kinetika health and fitness brand and encompass a commitment to staff training and development to ensure the highest possible levels of service delivery are achieved.

Zoggs (Europe) Ltd are the sole sponsor for the Swimming Academy.
Zoggs are a provider of quality swim products and are well established in the market place. The dynamic culture of the company fits perfectly with the concept of the Swimming Academy brand.

Centre Catering. In order to serve our customers and ensure quality. DCLM has launched this new brand concept; Centre Catering is a complete package of branding for:

• Catering


• Bar


• Vending


• Functions