kinetika is our gym branding, with memberships available in  various categories.

The kinetika brand values are as follows:

• We actively encourage everyone to 'feel great'


• kinetika is a gym for 'real people', regardless of their weight, shape, age or current level of fitness


• We provide trained, professional and helpful staff to ensure our customers 'feel great' and achieve their goals


• We exist to provide affordable fitness

Easy payment options and a good variety of facilities and programming help to ensure kinetika's success

The Swimming Academy brand was introduced as a concept to develop our swimming courses across the whole group. Swimming Academy currently encompasses general swimming courses and holiday crash courses. The brand was not introduced as a replacement for the existing ASA/STA programmes but rather as a concept that endorses a structured programme.

All Swimming Academy sites strive to achieve:

• Friendly relaxed atmosphere


• Commitment to customer service


• Progressive programming


• Value for money


• Swimming lessons offered in a safe, fun and fitness environment

These brand values are in line with those of the kinetika health and fitness brand and encompass a commitment to staff training and development to ensure the highest possible levels of service delivery are achieved.

Zoggs (Europe) Ltd are the sole sponsor for the Swimming Academy.
Zoggs are a provider of quality swim products and are well established in the market place. The dynamic culture of the company fits perfectly with the concept of the Swimming Academy brand.