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The Government's national strategy for sport and physical activity is called 'Game Plan' [December 2002]. Its twin aims are to [a] increase mass participation.[b] improve international success. Game Plan presents an interim target of 50% participation by 2011; by 2020, the vision is that 70% of individuals will be undertaking 30 minutes of physical activity 5 days per week. Currently only 23% of the population are engaged in this level of exercise. The reality gap between long term vision and current participation is considerable. DC Leisure (DCL) can help in closing this gap by working in partnership with local authorities to provide opportunity where need is greatest, raising the profile and capabilities of local authority facilities and by training staff to be role models to their community through their own approach to and love of sport and fitness combined with a relational approach that encourages long term participation. Sports Development is about providing/promoting opportunities and encouraging people to:
The agenda is broadening; and it looks likely to add to the pressure local councils are already experiencing to provide evidence of how leisure and sport contribute to their Community Strategies [Health, Education, Employment, Safety, Crime Reduction, etc]. DCL engages with these issues and works in partnership to provide solutions which will have long term impacts. Click here to view the Adopt a School Case StudyFor further information on Sports Development please contact Richard Millard, Client Relations and Sports Development Director. |
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